- Advertisement -
Home News Only about 15% of women in Kenya read newspapers, study finds

Only about 15% of women in Kenya read newspapers, study finds

- Advertisement -

Only about 15 per cent of women in Kenya read newspapers, a new study by the Media Council of Kenya(MCK) has found.

In the new study released on Friday, male readership of newspapers was higher than for women at 35 per cent, for those involved in the research.

In the report titled Status of the Media Report 2020, women were also found to be less consumers of media where 29 per cent of the female respondents said they do not watch television(TV).

Although the research was not entirely on gender and media consumption, its findings on gender were necessary for the whole study.

Since the first case of COVID-19 in the country and after Kenyans were encouraged to work from home, there has been an increased media consumption.

While releasing the report, the Chief Executive Officer of MCK David Omwoyo noted “55 percent of Kenyans had more time to read and listen to news and content due to Covid-19 restrictions.”

The study attributed the increase of media consumption to people working from home during the COVID-19.

Confidence in the media was found to have increased from 2019 with television and radio being the most trusted source of news standing at 74 percent.

Social Media was the third most used source where WhatsApp and Facebook dominated. The platforms were also found to be highly used for networking, breaking news and entertainment.

The Chairman of the MCK Maina Muiruri said Kenya emphasized on Kenya’s adoption of the digital media. “Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services. A truly free and independent media can play a critical role in disseminating the information needed by the public to make informed decisions regarding their lives,” said Maina.

In summary

    • In the new study released on Friday shows that male readership of newspapers was higher than for women at 35 per cent.
    • During the COVID-19 period, there was an increased media consumption.
- Advertisement -
- Advertisement -

Stay Connected

16,985FansLike
2,458FollowersFollow
61,453SubscribersSubscribe

Must Read

The revolution is here: meet the talent team changing game

Barry Silah @obel_barry East Africa is set to see a revolution in how sports talent management is done with the entry of South Africa-based World Wide...
- Advertisement -

Nyando man accused of killing his wife over infidelity arrested

KISUMU, Kenya, Jan 18 – Police in Nyando has arrested a man who killed his wife Sunday night over alleged infidelity. Nyando police boss Leonard...

Mutura quits Acting Governor role, cedes City Hall authority to Kananu

NAIROBI, Kenya, Jan 18 – Nairobi Speaker Benson Mutura announced his decision to stand down as Acting Governor on Monday ceding the Office of...

UN meeting urged to tackle abuse of anonymous firms

Lewis Njoka@lewisNjoka Local and international organisations are calling on the upcoming United Nations General Assembly Special Session (UNGASS) to end the abuse of anonymous companies...

Related News

The revolution is here: meet the talent team changing game

Barry Silah @obel_barry East Africa is set to see a revolution in how sports talent management is done with the entry of South Africa-based World Wide...

Nyando man accused of killing his wife over infidelity arrested

KISUMU, Kenya, Jan 18 – Police in Nyando has arrested a man who killed his wife Sunday night over alleged infidelity. Nyando police boss Leonard...

Mutura quits Acting Governor role, cedes City Hall authority to Kananu

NAIROBI, Kenya, Jan 18 – Nairobi Speaker Benson Mutura announced his decision to stand down as Acting Governor on Monday ceding the Office of...

UN meeting urged to tackle abuse of anonymous firms

Lewis Njoka@lewisNjoka Local and international organisations are calling on the upcoming United Nations General Assembly Special Session (UNGASS) to end the abuse of anonymous companies...

Decisive Test in balance as rain clouds Australia’s victory push

BRISBANE, Australia, Jan 18 – India will need to score 328 runs for victory or bat all day for a draw after bowling Australia...
- Advertisement -
%d bloggers like this: